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Updated: 7 min 2 sec ago
Matter More Media's Tracey Scheppach explains the opportunity for advertisers in the growing connected, smart TV market, including the need to serve useful content to viewers more likely to switch off from ads. She also discusses the potential of capturing data via IP addresses in cross-platform campaigns, and real-time ads for linear TV. MediaPost Communications (4/28)
Sixty-nine percent of US households have a TV connected to the internet via a smart TV, connected Blu-ray player or streaming device, and 76% of those homes have more than one connected device, a Liechtman Research Group study has found. The study also found that 25% of adults in homes with TVs watch content through a connected device every day. Broadcasting & Cable (4/27)
Twitter's Anthony Noto has revealed that the platform intends to run live video 24 hours a day, seven days a week to build on its success from airing over 800 hours of live streaming during the first quarter of this year. Live video is boosting the platform's sale of 15- and 30-second unskippable ads and is also expanding conversation volume, Noto explained. BuzzFeed (4/25)
RCA and Roku this week signed a licensing deal that will bring Roku to RCA's smart TVs in the US and Canada this summer. The HDTVs will run Roku's operating system and will bring over 5,000 streaming channels directly to viewers. VentureBeat (4/25)
It's in the nature of the human being to face challenges. ... We're required to do these things just as salmon swim upstream.
Neil Armstrong, astronaut
PlayOn has developed an app that allows DIRECTV Now subscribers to stream via PCs and devices such as Roku, PlayStation, Wii and Xbox. Multichannel News (4/20)
DISH Network spent $6.2 billion on spectrum during the Federal Communications Commission's broadcast auction, giving the company almost as much spectrum as major US wireless carriers. While Chairman and CEO Charlie Ergen's next move isn't yet clear, a merger with a company such as Verizon or T-Mobile may be part of the company's future strategy, writes Tara Lachapelle. Bloomberg (4/19)
Sling TV has introduced a new cloud DVR option that allows current subscribers to stream its services on Apple TV. The add-on costs an additional $5 per month and also gives subs access to cloud DVR recordings as long as they remain customers. The Verge (4/24)
Over 160 ABC affiliates have signed on to join the Disney and ABC Television Group over-the-top Clearinghouse service. The initiative allows stations to opt-in for distribution services through products such as PlayStation Vue, DIRECTV, CenturyLink and YouTube TV. TV Technology (4/24)
C4ISR & Networks (4/24)
Fifty-nine percent of broadband households visit online video sites regularly, while 39% visit a video-sharing site at least once per week, a Parks Associates survey has found. The 18-to-24 demographic visits a sharing site an average of 13 days per month, the survey found. Telecompetitor.com (4/21)
Google is letting advertisers buy linear TV ads programmatically via DoubleClick Bid Manager, which will help bridge the gap between digital and traditional television advertising. "For example, an advertiser will be able to measure the lift when someone searches for their brand on Google or YouTube after seeing their TV ad," Google's Rany Ng wrote in a blog post. Marketing Land (4/24)
Firms such as BrightLine and true[X] are helping advertisers to create relevant, interactive spots that enhance the viewing experience for consumers who watch TV via streaming devices. "Whether you're a streaming service or in the traditional cable business, delivering relevant ads is key. Viewers don't hate ads, they hate irrelevancy," Hulu's Peter Naylor says. Adweek (4/21)
Almost 70% of industry experts believe that over-the-top live viewing will pass traditional broadcast viewing by 2022, a recent survey found. The study also examined challenges for OTT live viewing, with over one-quarter of respondents citing quality of service or quality of experience as the biggest concern. Multichannel News (4/20)
The secret to so many artists living so long is that every painting is a new adventure. So, you see, they're always looking ahead to something new and exciting. The secret is not to look back.
Norman Rockwell, artist
Sling TV says its programmatic ad sales increased by 51% after it partnered with Tremor Video on a programmatic integration during the NCAA tournament. "The idea is to buy live-fed TV immediately in real time," said Adam Lowy, general manager of advanced TV, digital analytics, DISH media sales and Sling TV. MediaPost Communications (4/18)
DIRECTV will air the first rounds of the NBA playoffs live in Latin America from April 15 through May 2 on its DIRECTV Sports platform and mobile app. The company says the mobile app will be able to carry up to 20 live matches, depending upon the qualifying round. Rapid TV News (U.K.) (4/18)
T-Mobile and DISH Network bid more than $14 billion of $19.8 billion offered in a government sale of broadcast airwaves, while Comcast bid less than expected and Verizon skipped the auction altogether. T-Mobile's $8 billion in winning bids is expected to increase the carrier's ability to compete in large markets throughout the US. The Washington Post (tiered subscription model) (4/13)
Sling TV has added RFD-TV and FamilyNet to its Heartland Extra package, which will be available to Sling Orange and Sling Blue subscribers for an additional $5 per month. RFD-TV (4/17)
Multichannel News (4/17)