Sonya Pennel and her husband, Dean, are partners in the satellite company they founded together in 1995, Dean's Satellite Service. Dean's Satellite Service is an exclusive DIRECTV retailer, Exede retailer and Monitronics dealer for security systems. They perform all installations on their own sales. Their installation teams cover the entire state of Wisconsin. They own and operate showrooms in three small towns in Wisconsin. Sonya's husband handles the installation teams while she handles the sales, marketing and backend operations. Together they know every facet of the business. Their struggles are greatest in the marketing of their business and employee retention/finding skilled labor. Keeping up with the times through traditional marketing has been difficult so they continue to be open to new ways of attracting and retaining customers. They are active members of their local chambers and Sonya also sat three years on their local hospital foundation board. They also love to help out with donations and special promotions for the local Boys and Girls Club as well as the Monroe County Animal Shelter and Food Pantry.